1、Which of the following statements are correct?
A、Sponsorship is a public relations tool.
B、A sponsor must legally ensure that an event or person they are sponsoring has some form of relationship with their products or activities.
C、Consumers are beginning to pay less attention to corporate
2、Which of the following are disadvantages of personal selling over other promotional activities?
A、 Personal selling is time-consuming.
B、 Personal selling is relatively expensive.
C、 The marketing message can be tailored to suit the potential buyer’s needs.
D、 Personal selling has a more limited reach.
3、A public relations campaign could potentially be used by an organisation for which of the following reasons?
A、To generate positive publicity and goodwill
B、As part of crisis management
C、To build and sustain good relationships with stakeholders
D、To counter negative publicity
4、Which of the following statements are correct?
A、 Advertising in magazines can be effective in reaching niche target markets.
B、 The overall effectiveness of advertising can be difficult to measure.
C、 Advertising via television can be effective in targeting a geographically concentrated au
5、A public relations professional would likely engage in which of the following activities?
A、Product pricing
B、Event promotion
C、Media liaison
D、Lobbying
6、Which of the following statements are correct in relation to post-purchase dissonance?
A、A consumer feeling they have purchased what they expected after a shopping trip is an example of post-purchase dissonance.
B、A salesperson who follows up with a customer after they have made a purchase may be able to reduce that customer’s post-
