1、Which of the following statements are correct?
A、Psychographic segmentation variables include consumer brand loyalty.
B、Psychographic segmentation variables include consumer lifestyles.
C、Psychographic segmentation variables include consumer’s benefit expectations of a product.
D、Psychog
2、Which of the following would be advantages of a customised marketing strategy?
A、Positive word-of- mouth customer referrals
B、Potential repeat purchases from the customer
C、Customer loyalty
D、Building close relationships with a customer
3、Which of the following can influence the market position of an organisation, its products, or its brands in the minds of target consumers?
A、The features of the organisation’s product
B、Advertising and other promotional efforts
C、The price of the organisation’s product
D、The customer’s experience of the organisation, product, or brand
4、Which of the following would be considerations for an organisation in evaluating market segments and deciding which to target?
A、The ability of the organisation to satisfy the needs and expectations of different market segments
B、An understanding and/or analysis of competitors and how their offerings are seen by potential target market segments
C、The potential sales vo
