1、Which of the following statements are correct?
A、Private label brands are owned by resellers (such as wholesalers and retailers).
B、Manufacturer brands are owned by producers and clearly identified at the point of sale.
C、Manufacturer brands are the most common type of brand.
D、Private l
2、For which of the following products is a consumer likely to purchase with little or no engagement in the decision-making process?
A、Shopping
B、Unsought
C、Specialty
D、Convenience
3、Convenience products include_________.
A、 impulse products
B、 business-to-business products
C、 emergency products
D、 staple products
4、Business-to-business products include_________.
A、 parts and materials
B、 equipment
C、 services and supplies
D、 staple products
5、A brand_________.
A、 is a name
B、 is a slogan
C、 is a collection of symbols
D、 is a design
6、Which of the following statements are incorrect?
A、Brand equity is the added value that a brand gives a product.
B、Brand equity is determined by the organisation rather than the consumer.
C、A customer’s brand loyalty, once established, will never change.
D、A trade mark legally registers a
