1、Juicy buys sugar from a local factory and sells lollies to department stores and supermarkets. Which markets do these transactions take place in?
A、Retail markets
B、Producer markets
C、Reseller markets
D、Wholesale markets
2、Institutional markets are distinguished from other business markets by _________.
A、the fact they do not sell services.
B、the fact they do not sell goods.
C、their non-public nature.
D、the not-for-profit nature of their activities.
3、High-value purchases are relatively common in which business markets?
A、Consumer and reseller
B、Producer and institutional
C、Reseller and government
D、Online and consumer
4、Which of the following statements about business-to-business transactions in general are likely to be correct?
A、They can be for high volume and high value purchases.
B、They can involve regular repeat purchases.
C、The relationships between buyers and sellers tend to be short term.
D、Price and other conditions of sale can be open to negotiation.
5、Guitars usually have ebony or rosewood fretboards. The demand for ebony and rosewood varies with the demand for guitars. This is an example of _________.
A、 derived demand
B、 consumer demand
C、 joint demand
D、 elastic demand
6、Company A buys glue for use in manufacturing its products from companies B, C and D. Which of the following are unlikely to decrease the amount of glue that Company A demands?
A、Company C increases its glue prices.
B、Company B begins selling glue to consumers.
C、Company D stops producing glue.
D、Company E begins buying glue from companies B, C and
D、
7、Which of the followings are correct?
A、Many businesses use multiple suppliers so they are not overly reliant on any one other business.
B、Business purchasing decisions often involve development of a formal product requirement specification.
C、New task purchases are likely to invol
8、In which of the following business markets are high-volume purchases likely to be a characteristic?
A、Reseller market
B、Consumer market
C、Institutional market
D、Government market
9、Which of the following statements are correct?
A、Equipment suppliers can take advantage of joint demand by offering ongoing supply of maintenance and consumables.
B、Demand for components in business markets mostly tends to be price inelastic.
C、While industry demand tends to be inelastic, d
10、Which steps of the business decision-making process may be omitted for the straight rebuy?
A、Evaluation of options
B、Post-purchase evaluation
C、Information search
D、Problem/need recognition
