1、Which of the following statements are incorrect?
A、Direct distribution is particularly common for both goods and services.
B、Direct distribution is particularly common for physical goods.
C、Direct distribution isn’t particularly common for neither goods nor services.
D、Direct distribution
2、Which of the following statements are correct?
A、Balancing supply and demand helps to overcome issues that may arise due to the service characteristic of perishability.
B、Unlike physical goods, there can be no intermediaries in a service distribution channel.
C、Services can be standardised.
3、Which of the following characteristics distinguishes a service from a physical good?
A、 Intangibility
B、 Inseparability
C、 Perishability
D、 Heterogeneity
4、Which of the following statements are false?
A、The tangible nature of services makes their evaluation prior to purchase difficult.
B、The intangible nature of services makes their evaluation prior to purchase difficult.
C、The tangible nature of services makes their evaluation prior to purc
5、In order to reduce consumer feelings of uncertainty prior to purchasing a service, marketers can use _________.
A、 positive word-of-mouth promotion
B、 tangible cues
C、 honeyed but fraud words
D、 guarantees
6、Which of the following would be classed as physical evidence in terms of the tangible cues that customers may use to evaluate a service?
A、Delivery vehicles
B、Staff uniforms
C、Price
D、Attitude
7、Which of the following statements regarding services are correct?
A、A service is an intangible product offering that does not involve ownership.
B、A service is experienced.
C、A service is a tangible product offering that does not involve ownership.
D、A service is a tangible product offering that does invol
8、Which of the following could potentially reduce the heterogeneous nature of a service product?
A、The use of machinery
B、Staff training
C、The use of technology
D、Reducing ing the number of transactions
