1、Which of the following factors would be likely to influence an organisation’s pricing decision for its products?
A、Customers’ willingness to pay
B、Competitors’ prices
C、Production, communication and distribution costs
D、Required profitability
2、Which of the following statements are correct?
A、An organisation with high fixed costs and low variable costs could least afford to engage in price competition.
B、An organisation with low fixed costs and high variable costs could least afford to engage in price competition.
C、Price competit
3、Which of the following statements are likely to be incorrect?
A、Prices are less likely to be in the advertisement.
B、Low prices are consistent with a high quality positioning approach.
C、Low-priced, high-volume products are usually sold through selective retail distribution.
D、High-price, high-margin s
4、Which of the following assumptions would support McDonald’s decision to charge higher prices at their restaurants that are located in lower income suburbs?
A、 That demand for their product in low income areas is price inelastic.
B、 McDonald’s doesn’t believe in demand-based pricing.
C、 McDonald’s believes in demand-based pricing.
D、 That demand for their product in low income areas is price ela
5、Which of the following would likely be flexible cost for an organisation?
A、Office rent
B、Packaging
C、Sales commissions
D、Raw materials
6、Which of the following would be classified as ‘non-price’ competition?
A、Customer service
B、Product quality
C、Convenience
D、Brand image
7、About the cost-plus pricing, which of the following statement are correct?
A、It is often the case for large, complex projects such as roads and commercial building construction.
B、The advantage for the buyer is that they can be assured of the final price they will pay.
C、It is often used when it is easy to determine t
