1、An organisation that outsources functions that can be done more efficiently by specialist external providers is shifting those functions from _________.
A、its micro-environment to its macro-environment
B、its internal environment to its external environment
C、its internal environment to its macro-environment
D、its internal environment to its micro-environment
2、A movie studio lobbying governments to introduce harsher penalties for the mass copying of pirated DVDs is an example of an organisation attempting to influence its _________.
A、target market
B、internal environment
C、marketing environment
D、external environment
3、Which of the followings are part of an organisation’s macro-environment?
A、Political forces
B、Sociocultural forces
C、Competitive forces
D、Technological forces
4、Which of the followings are examples of an economic macro-environmental force?
A、A rise in interest rates
B、A fall in demand for commodities such as coal and iron ore due to the global financial crisis
C、The Australian dollar rising in value
D、The level of consumer spending decreasing
5、The rising use of social networking sites could be attributed to _________.
A、sociocultural forces
B、economic forces
C、legal forces
D、technological forces
6、Factors those are beyond the organisation’s direct control, though the organisation may be able to have some influence over them, are _________.
A、weaknesses
B、threats
C、strengths
D、opportunities
7、Which of the followings are demographic characteristics?
A、Gender
B、Marital status
C、Ethnicity
D、Age
8、The macro-environment encompasses _________.
A、the factors outside of the industry that influence the survival of the organisation
B、marketing planning
C、country and regional geographic levels
D、local and state geographic levels
9、Key environmental factors that marketers need to consider when analysing the marketing environment include political, economic, sociocultural, _________ forces.
A、technological
B、cultural
C、legal
D、environmental
10、SWOT includes _________.
A、strengths and threats
B、weakness and opposition
C、situation and threats
D、weaknesses and opportunities
