1、Intermediaries in a distribution channel can include _________.
A、 retailers
B、 industrial distributors
C、 wholesalers
D、 customers
2、Best Western allows people to book a motel room by contacting them, or via retail travel agents or online services such as wotif.com. Which of the following options best describes this distribution model?
A、Indirect
B、Direct
C、Exclusive
D、selectively
3、Which of the following distribution channels are correct?
A、Producer, wholesaler, retailer, consumer
B、Producer, retailer, wholesaler, consumer
C、Producer, agent/broker, consumer
D、Producer, consumer
4、Which of the following would be relevant considerations for the location of a retail store?
A、 Proximity to complementary retailers.
B、 Whether the geographic area contains a significant proportion of their target market demographic.
C、 Customer access to public transport and public parking available in a potential area.
D、 Proximi
5、A benefit that retailers offer in the distribution channel is exchange efficiency. This means that _________.
A、 the number of sellers that consumers must deal with is increased
B、 the number of parties that producers and wholesalers must deal with is reduced
C、 the number of parties that producers and wholesalers must deal with is increased
D、 the
6、Discount stores are characterised by _________.
A、 high levels of customer service
B、 self-service
C、 high turnover
D、 low margins
7、Which of the followings are forms of direct marketing?
A、Telemarketing
B、Automatic vending machines
C、Door-to-door selling
D、Catalogue marketing
8、Which of the following statements are correct?
A、Wholesalers tend to deal with large volumes of products in their transactions.
B、Wholesaling does not include transactions with end consumers.
C、Wholesalers deal with businesses in the distribution channel.
D、Wholesalers generally advertis
9、Which of the followings are potential benefits provided by wholesalers?
A、A wholesaler can reduce risk when conducting transactions.
B、A wholesaler can hold and manage a manufacturer’s inventory.
C、A wholesaler can promote and sell a manufacturer’s products to retailers.
D、A wholesaler can have bulk buying power
