1、The broad influences on consumer behaviour can be categorised as _________.
A、situational
B、group
C、individual
D、psychological
2、Which of the following would describe an opinion leader from a marketing perspective?
A、Media commentators who have a large audience
B、A person of high standing in the community
C、A reference group member who provides relevant and influential advice
D、Your one-month-old baby sister
3、Which of the following purchase situations would likely be described as high involvement in terms of consumer decision-making?
A、The purchase of more expensive products
B、The purchase of familiar products
C、Weekly supermarket shopping
D、Infrequently purchase
4、How can a marketer attempt to reduce the likelihood of a purchaser of their product experiencing cognitive dissonance?
A、By increasing the price of their product
B、By ensuring that their products, when used, will meet consumer expectations
C、By offering bonuses or rebates to be redeemed some time after purchase, to give the purchaser additional value
D、It is
5、Which countries below would score lower than Australia or New Zealand on Hofstede’s ‘individualism’ dimension of culture?
A、India
B、China
C、United States
D、Japan
6、Which of the following statements regarding subcultures are correct?
A、Subcultures are important to marketers when their shopping and purchasing behaviour is significantly different from the reminder of population.
B、A subculture is a group of individuals who share common attitudes, values and behaviours that disti
7、Which of the following could be a reference group for an individual?
A、Their idols
B、Their family
C、A work or professional group
D、Their pets
8、Demographic characteristics include _________.
A、lifestyle and personality.
B、age and income.
C、education level and gender.
D、race and religious belief.
9、According to Maslow’s theory, which of the following needs would an individual attempt to satisfy before the others?
A、Financial
B、Hunger
C、Safety
D、Thirst
10、Which of the following statements are correct?
A、Perception is subjective.
B、Perception can be selective.
C、Perception can be particular to an individual.
D、Perception is objective.
