1、Which of the following statements are correct?
A、Ethics are a set of moral principles that guide attitudes and behaviour.
B、Ethics are a set of rules.
C、Ethics are subjective and imprecise.
D、Ethics depend on social, cultural and individual factors.
2、Which of the following would be considered a partner in the formal definition of marketing?
A、Customers
B、Retailers who sell an organisation’s products
C、An advertising agency who writes the copy for an organisation’s television commercial
D、An organisation’s supplier of raw materials
3、Stakeholders of an organisation could include: ______.
A、 shareholders
B、 customers
C、 owners
D、 employees
4、Which of the followings are about marketing ethics issue?
A、Failing to inform consumers of known potential risks of using a product
B、A salesperson exaggerating the benefits of a product to persuade a customer to purchase it
C、Advertising junk food on children’s television
D、Increasing the price of
5、Which of the followings are potential benefits of an organisation acting in a socially responsible manner?
A、The generation of goodwill
B、It can attract future employees.
C、Good publicity
D、It can encourage consumers to support the organisation.
6、A product can be ______.
A、 a service
B、 a person
C、 an idea
D、 a good
7、A brand can be ______.
A、 the bundle of attributes of a product
B、 anything offered to a market
C、 a name, logo, slogan or design that differentiates a product
D、 a collection of symbols intended to create an image in a customer’s mind
8、In marketing, which of the following statements about promotion are correct?
A、It can be used to create awareness.
B、It is simply another name for advertising.
C、It can be used to inform or persuade customers.
D、It can be used to remind customers about a product.
9、Which of the following are marketing activities?
A、Personal selling
B、Public relations
C、ResearchDevelopment
D、Accounting
10、The traditional 4Ps framework includes ______.
A、 people
B、 place
C、 partners
D、 product
