1、Which of the following statements are correct?
A、Private label brands are owned by resellers (such as wholesalers and retailers).
B、Manufacturer brands are the most common type of brand.
C、Private label brands are becoming more common.
D、Manufacturer brands are owned by producers and clearl
2、For which of the following products is a consumer likely to purchase with little or no engagement in the decision-making process?
A、Convenience
B、Shopping
C、Unsought
D、Specialty
3、Convenience products include_________.
A、 business-to-business products
B、 staple products
C、 emergency products
D、 impulse products
4、Business-to-business products include_________.
A、 staple products
B、 equipment
C、 services and supplies
D、 parts and materials
5、A brand_________.
A、 is a design
B、 is a slogan
C、 is a name
D、 is a collection of symbols
6、Which of the following statements are incorrect?
A、A customer’s brand loyalty, once established, will never change.
B、Brand equity is determined by the organisation rather than the consumer.
C、Brand equity is the added value that a brand gives a product.
D、A trade mark legally registers a bra
