1、Which of the following statements are correct?
A、Psychographic segmentation variables include consumer lifestyles.
B、Psychographic segmentation variables include consumer brand loyalty.
C、Psychographic segmentation variables include consumer personality attributes.
D、Psychographic segmentat
2、Which of the following would be advantages of a customised marketing strategy?
A、Potential repeat purchases from the customer
B、Building close relationships with a customer
C、Customer loyalty
D、Positive word-of- mouth customer referrals
3、Which of the following can influence the market position of an organisation, its products, or its brands in the minds of target consumers?
A、The customer’s experience of the organisation, product, or brand
B、The price of the organisation’s product
C、The features of the organisation’s product
D、Advertising and other promotional efforts
4、Which of the following would be considerations for an organisation in evaluating market segments and deciding which to target?
A、The potential sales volume and revenues of different market segments
B、The cost to the organisation of targeting that market segment
C、The ability of the organisation to satisfy the needs and expectations of different market segments
D、An und
