1、Which of the following statements are correct?
A、Sponsorship is a public relations tool.
B、In return for financial or other support, a sponsor will usually have the right to display or associate their brand name, logo, or advertising with an event or person.
C、Consumers are beginning to pay l
2、Which of the following are disadvantages of personal selling over other promotional activities?
A、 Personal selling is time-consuming.
B、 The marketing message can be tailored to suit the potential buyer’s needs.
C、 Personal selling is relatively expensive.
D、 Personal selling has a more limited reach.
3、A public relations campaign could potentially be used by an organisation for which of the following reasons?
A、To counter negative publicity
B、As part of crisis management
C、To build and sustain good relationships with stakeholders
D、To generate positive publicity and goodwill
4、Which of the following statements are correct?
A、 Advertising in magazines can be effective in reaching niche target markets.
B、 Advertising via television can be effective in targeting a geographically concentrated audience.
C、 Advertising in newspaper can be effective in reaching niche ta
5、A public relations professional would likely engage in which of the following activities?
A、Lobbying
B、Event promotion
C、Product pricing
D、Media liaison
6、Which of the following statements are correct in relation to post-purchase dissonance?
A、A consumer feeling they have purchased too much after a shopping trip is an example of post-purchase dissonance.
B、A consumer feeling they have purchased what they expected after a shopping trip is an example of post-purchase dissonance.
C、A co
