1、Which of the following factors would be likely to influence an organisation’s pricing decision for its products?
A、Production, communication and distribution costs
B、Required profitability
C、Customers’ willingness to pay
D、Competitors’ prices
2、Which of the following statements are correct?
A、An organisation choosing to compete on aspects other than price has greater power to decide on the profit margin per unit sold for its products.
B、Price competition is undesirable for a seller unless it has a cost advantage over competitors.
C、
3、Which of the following statements are likely to be incorrect?
A、High-price, high-margin specialty brands are usually sold through intensive, convenience distribution.
B、Prices are less likely to be in the advertisement.
C、Low-priced, high-volume products are usually sold through selective retail distributio
4、Which of the following assumptions would support McDonald’s decision to charge higher prices at their restaurants that are located in lower income suburbs?
A、 McDonald’s believes in demand-based pricing.
B、 McDonald’s doesn’t believe in demand-based pricing.
C、 That demand for their product in low income areas is price elastic.
D、 That demand for their product in low income areas is price inela
5、Which of the following would likely be flexible cost for an organisation?
A、Sales commissions
B、Office rent
C、Packaging
D、Raw materials
6、Which of the following would be classified as ‘non-price’ competition?
A、Customer service
B、Convenience
C、Product quality
D、Brand image
7、About the cost-plus pricing, which of the following statement are correct?
A、It is often used when it is easy to determine the costs of the product.
B、The advantage for the buyer is that they can be assured of the final price they will pay.
C、It is often the case for large, complex projects such as roads and commercial
