1、The broad influences on consumer behaviour can be categorised as _________.
A、situational
B、psychological
C、individual
D、group
2、Which of the following would describe an opinion leader from a marketing perspective?
A、Your one-month-old baby sister
B、A reference group member who provides relevant and influential advice
C、A person of high standing in the community
D、Media commentators who have a large audience
3、Which of the following purchase situations would likely be described as high involvement in terms of consumer decision-making?
A、The purchase of familiar products
B、The purchase of more expensive products
C、Weekly supermarket shopping
D、Infrequently purchase
4、How can a marketer attempt to reduce the likelihood of a purchaser of their product experiencing cognitive dissonance?
A、It is not possible for a marketer to influence the potential cognitive dissonance of a consumer.
B、By ensuring that their products, when used, will meet consumer expectations
C、By offering bonuses or rebates to be redeemed some time after purch
5、Which countries below would score lower than Australia or New Zealand on Hofstede’s ‘individualism’ dimension of culture?
A、Japan
B、China
C、United States
D、India
6、Which of the following statements regarding subcultures are correct?
A、Subcultures are important to marketers when their shopping and purchasing behaviour is significantly different from the reminder of population.
B、A subculture is a group comprising individuals of similar rank within a social hierarchy.
C、A hip-
7、Which of the following could be a reference group for an individual?
A、Their idols
B、A work or professional group
C、Their family
D、Their pets
8、Demographic characteristics include _________.
A、education level and gender.
B、race and religious belief.
C、lifestyle and personality.
D、age and income.
9、According to Maslow’s theory, which of the following needs would an individual attempt to satisfy before the others?
A、Safety
B、Hunger
C、Financial
D、Thirst
10、Which of the following statements are correct?
A、Perception can be particular to an individual.
B、Perception can be selective.
C、Perception is subjective.
D、Perception is objective.
