1、Which of the following statements are incorrect?
A、Direct distribution is particularly common for service products.
B、Direct distribution is particularly common for physical goods.
C、Direct distribution is particularly common for both goods and services.
D、Direct distribution isn’t particular
2、Which of the following statements are correct?
A、Balancing supply and demand helps to overcome issues that may arise due to the service characteristic of perishability.
B、Services can be customised.
C、Services can be standardised.
D、Unlike physical goods, there can be no intermediaries in a
3、Which of the following characteristics distinguishes a service from a physical good?
A、 Intangibility
B、 Heterogeneity
C、 Perishability
D、 Inseparability
4、Which of the following statements are false?
A、The tangible nature of services makes their evaluation prior to purchase easy.
B、The intangible nature of services makes their evaluation prior to purchase difficult.
C、The tangible nature of services makes their evaluation prior to purchase di
5、In order to reduce consumer feelings of uncertainty prior to purchasing a service, marketers can use _________.
A、 guarantees
B、 tangible cues
C、 positive word-of-mouth promotion
D、 honeyed but fraud words
6、Which of the following would be classed as physical evidence in terms of the tangible cues that customers may use to evaluate a service?
A、Staff uniforms
B、Attitude
C、Delivery vehicles
D、Price
7、Which of the following statements regarding services are correct?
A、A service is experienced.
B、A service is an intangible product offering that does not involve ownership.
C、A service is a tangible product offering that does involve ownership.
D、A service is a tangible product offering that does not involve
8、Which of the following could potentially reduce the heterogeneous nature of a service product?
A、The use of machinery
B、The use of technology
C、Reducing ing the number of transactions
D、Staff training
