1、Which of the following statements are correct?
A、Ethics are subjective and imprecise.
B、Ethics are a set of rules.
C、Ethics depend on social, cultural and individual factors.
D、Ethics are a set of moral principles that guide attitudes and behaviour.
2、Which of the following would be considered a partner in the formal definition of marketing?
A、An organisation’s supplier of raw materials
B、Customers
C、An advertising agency who writes the copy for an organisation’s television commercial
D、Retailers who sell an organisation’s products
3、Stakeholders of an organisation could include: ______.
A、 owners
B、 shareholders
C、 employees
D、 customers
4、Which of the followings are about marketing ethics issue?
A、A salesperson exaggerating the benefits of a product to persuade a customer to purchase it
B、Increasing the price of a product due to increased customer demand and limited availability
C、Failing to inform consumers of known potential risks of u
5、Which of the followings are potential benefits of an organisation acting in a socially responsible manner?
A、It can attract future employees.
B、The generation of goodwill
C、It can encourage consumers to support the organisation.
D、Good publicity
6、A product can be ______.
A、 an idea
B、 a service
C、 a person
D、 a good
7、A brand can be ______.
A、 anything offered to a market
B、 a collection of symbols intended to create an image in a customer’s mind
C、 a name, logo, slogan or design that differentiates a product
D、 the bundle of attributes of a product
8、In marketing, which of the following statements about promotion are correct?
A、It can be used to remind customers about a product.
B、It can be used to create awareness.
C、It can be used to inform or persuade customers.
D、It is simply another name for advertising.
9、Which of the following are marketing activities?
A、Public relations
B、ResearchDevelopment
C、Accounting
D、Personal selling
10、The traditional 4Ps framework includes ______.
A、 place
B、 product
C、 partners
D、 people
