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1、Tanyaisplanningapersuasivemessage.Whatshouldshedoinheropening?()

A、Focusonthesender’sdirectandindirectbenefits.
B、Askastimulatingquestion.
C、Showthevalueofherproposal.
D、Explainthepurposeoftherequestcompletely.

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2、Whenusingtheindirectstrategyinapersuasivemessage,youshouldplacethereasonsandexplanations()

A、beforethemainidea.
B、inanattachmenttothemessage.
C、afterthemainidea.
D、intheclosingofthemessage.

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3、Whichofthesestatementsaboutpersuasionismostaccurate?()

A、Mostpersuasiverequestsshouldbewrittendirectlytoshowyourconfidence.
B、Becauseeffectivepersuasiveappealsrequirecreativity,youwillnotusuallyneedtofollowaspecificwritingplaninthesemessages.
C、Theabilitytopersuadewillbeimportanttosuccessinbusiness

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4、Thebestwaytobeginapersuasiverequestisto()

A、capturethereader’sattentionandinterest.
B、explainyourrequestlogicallyandconcisely.
C、useaneutralbutunrelatedbufferthatleadsintotherequest.
D、immediatelyprovethemeritofyourrequest.

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5、ProfessionalmarketersandsalespeoplefollowtheAIDAstrategyintheirsaleslettersbecauseitiseffective.WhatdoesAIDArepresent?()

A、Attraction,innovation,determination,andactivity
B、Access,incite,determine,andactivate
C、Appeal,input,develop,andattune
D、Attention,interest,desire,andaction

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6、Inthebodyofyourpersuasivemessage,youwillreduceresistanceby()

A、avoidinganypotentialreasonsforresistance.
B、focusingexclusivelyonreaderbenefits.
C、anticipatingargumentsandofferingcounterarguments.
D、shiftingreaderattentionthroughpraiseandcompliments.

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7、Whenwritingpersuasiveclaimorcomplaintletter,youshould()

A、addressthelettertoaspecificdepartmentsuchacustomer-servicedepartmentratherthantoanindividualtogetmoreattention.
B、appealtothereceiver’ssenseofresponsibilityandprideinthecompany’sgoodname.
C、useastrongtonewithaccusatorylanguagetodemonstrateyou

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8、Royneedstowriteapersuasivemessagetohisboss.WhatwouldyoutellRoytoplaceinhisclosing?()

A、Repeatallthelogicalreasonsyouhavesupportingyourrequest.
B、Overcometheboss’sresistancetograntingyourrequest.
C、Motivateyourbosstotakeaction.
D、Describeyourrequestindetail.

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9、Whichofthefollowingmessageswouldmostlikelyrequiretheindirectstrategytopersuade?()

A、Requestingfavorsandactionfromcoworkers
B、Makingatypicalclaim
C、Askinganemployerforagreed-uponbenefitssuchasvacationtime
D、Informingemployeesofanupcomingall-staffmeeting

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10、Selectthesituationthatisleastlikelytorequirepersuasion.()

A、AninvitationtotheCEOofFacebooktospeakatyourprofessionalorganization’snextmeeting
B、Arequesttohaveadefectiveprinterreplacedwithinthewarrantyperiod
C、Arefundrequestforasoftwareprogramthatyouopenedbutdecidednottokeep
D、Arequesttoyourcolleague

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